Tuesday, 24 September 2013

How to Build a Brand Online

Build an on-line legacy that grows in value daily.

Earn money offline. If you could figure out how exactly to produce value face-to face, it is a lot easier to learn how to do the same digitally. The web is not magic, it's simply efficiently building an authority website.

Become the very best in the planet at something that people value. Easier said than done, worth more than you may feel.

Hang out with people who aren't looking for shortcuts.

Fail. Fail frequently and fail cheaply. This is actually the very best present the internet has given to people who need to bootstrap their way to a brand new business.

Don't pursue yesterday's on-line fad.

Think big, act with objective and don't get bogged down in personalities. Why are you wasting time on it?, when it is not on your schedule

Discover. Ceaselessly. Learn how to code, to write persuasively, to understand new technologies, to bring out the finest in your staff, to locate underused resources and also to see patterns.

This isn't a zero sum game. The further you add to your community, the bigger your piece gets.

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